A recent study but Australia’s foremost centre for heaps smart brainthinkness, DrunkenSober Community College, has found that click bait articles lead to a direct increase in people clicking on links. Stunned by such an amazing find, Associate Professor Maffew Sheargold (pictured) claims a world first in uncovering such a startling find.
“Yeah, nah, this is groundbreaking hey,” said A.P. Maffew whilst swigging a VB longneck and belching in public. “This is some top shelf studying n’ that.”
When asked how he made such an amazing discovery, A.P. Sheargold said it came to him late one night as he was scrolling through his Facebook feed.
“There I was, scrolling up and up as you do, and I noticed I couldn’t see the whole title of articles and that I had to click on them to see what they’re saying, when all of a sudden it hit me – they do this deliberately!”
Maffew wasn’t the only one stunned, as we were too – at how he had never realised this before now.
“I’ve already submitted a paper on it and reckon I’ll get grant money any day now to delve deeper into this complex issue,” said A.P. Sheargold.
Until such time that the grant cheque clears, Maffew has committed himself to spending eight hours a day scrolling through Facebook searching for click bait links to back up his hypothesis. His supervisors aren’t fully against this research, they just wish he’d do it outside of his lecture and tutorial times.